Who’s Influencing Your Skincare Decisions?
We live in a world where every scroll, every ad and every beautifully produced video is trying to influence our next purchase. As a botanical skincare formulator, I’ve found myself asking a bigger question: Are we buying because we’ve done our research, or because someone was really good at marketing? This is a personal conversation about curiosity, ingredient literacy, and why becoming an informed consumer is the most empowering skincare decision you’ll ever make.
